In 2003, Lori created the Core Passion™  Assessment. This ground-breaking validated, on-line self-assessment is used to discover the essence of the inner driving forces that drive everything you do. Discovering and igniting passion results in clarity and focus for maximized human capital, enhanced interpersonal communication, raised productivity and increased business value.  

Lori's diverse business experience includes earning a degree in Social Work from the University of Minnesota, achieving a Series 7 License in the financial services, creating and owning both a music studio and speakers' bureau, and launching an ostrich ranch. Utilizing her highly developed intuitive skills, Lori weaves the seen with the unseen to guide people and businesses in discoving and igniting their passion and developing unique plans that turn burning desire into gold.